Lacoste decided to change their world know logo
You shouldn’t be upset though. The famous crocodile logo will switch his place with other animals for a while which need to be protected by humanity. This is a result of partnership with IUCN – International Union for Conservation of Nature.
A limited series of polos are printed with threatened animals. Moreover, the number of polos for each series corresponds to the remaining population of species.
That was really cool! On the moment of creation of this small article all polos have been sold 🙂