We’re going to talk about the key properties of a successful logos, the required steps, and rules for its development, as well as how the market leaders create them and how you can design a logo with your own resources.
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Krupa is the main conference about design in Ukraine and one of the biggest events in Europe. It’s about design in general and interface design in particular. This conference hosted by designers for designers with a strong list of reputable and widely known speakers.
A modern logo is one that shows the meaning for customers and it is based on something important for customers. In fact, a simple logotype is a company’s self-expression, and a modern one stands for a tool for working with general public and clients. At some point a company realizes that self-expression times are over, and it needs some adult features to be developed for its brand.