A modern logo is one that shows the meaning for customers and it is based on something important for customers. In fact, a simple logotype is a company’s self-expression, and a modern one stands for a tool for working with general public and clients. At some point a company realizes that self-expression times are over, and it needs some adult features to be developed for its brand.
Using vector images and vector illustrations on a website may improve its appearance significantly. Moreover, a competent combination of vector and raster graphics nowadays is the unwritten standard for professional designers.