We’re going to talk about the key properties of a successful logos, the required steps, and rules for its development, as well as how the market leaders create them and how you can design a logo with your own resources.

As everyone knows, a logo is an original image of a brand. Psychologists say that a logo can indicate the success of a company from the clients perspective, and can determine a level of trust towards the company.

Often, besides the name of the brand, the logo contains its slogan or tagline, the basic visual idea, a call to the audience, etc. It’s a good idea to keep a tagline short and simple, otherwise, the logotype looks busy.

During the preparation for the logo design on your own or preparing a technical assignment for designers be ready to answer some following questions and aspects you should know:

  • indicate what industry company represents, what product company makes. Identify categories and subcategories of the industry;
  • draw some sketches on paper, underline keywords;
  • show the emotional idea of the logo, a symbolism, abstract thoughts about the brand, make up some nice story. Identify the main purpose of the logo: what you want to show and communicate to customers;
  • for those who are not familiar with a design industry, in general, we need to emphasize the fact that your logo needs to be executed as a vector graphics. This will give you a freedom to scale and transform your graphics without a loss in quality;
  • it’s a bad idea to add copyrighted elements to your new logo. They are protected by law. Moreover, never use elements of the stock vector images available online. Never! The design should be 100% original. Always perform research online for the well-established brands to avoid possible sanctions in the future;
  • it’s a good idea to check your logo in a plain black color. The well-designed logo should work in “black/white” and “converted to grey” color modes. Try to invert colors as well. The complex, multi-colored logos have many limitations in use.

Logotypes and classification

There are various names for the logotypes but basically, they all have the following categories:

  • text only logos (aka wordmark logos, including calligraphic logos). The logo represents the name of the firm with selected font type or typography created from scratch to stay original;
  • emblems (logos in various basic geometrical shapes);
  • letterform logos;
  • combined identity block: Image (pictorial or abstract images) + Text. If necessary, the mark may be used separately from the text;
  • character logos.

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